Secondly, some lovely work for Nike, and the Air Max ‘95. Again, Mark tells us, “When Sergio Lozano originally designed it, the shoe was modeled on the human anatomy. The midsole represents the spine, side panels are muscle fibers and lace loops are the ribs. Nike’s direction for the campaign was ‘Stark Raving Max’, and so we decided to show the shoe in a padded cell, constrained by its laces. We built a corner of a padded cell and worked with Jason Tozer to shoot the key image. post production was carried out in-house to give a clean look to the photography with the luminous colours popping out of the image.”
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.