John Crozier picks up the story for us, “The rejuvenation of the Curious Collection, our most creative range of papers, really sets the trends in colour and texture. In order to ensure that this range was leading the field Arjowiggins hired trend forecaster Li Edelkoort, named by Times magazine as one of the fashion industry’s 25 most influential specialists, to advise them on the colours and textures that were included. Gregoire Alexandre, a French fashion photographer was also enlisted to compose a set of photographs that would tell the story of the Curious Collection. The result was a series of images which tell the show of a girl exploring different paper worlds. The shots all use paper from the Curious Collection as a fundamental part of the set.”
Bunch took inspiration from Glaser’s essay to present his ten ‘things’ typographically and illustratively via a wide range of media. Toothpaste typography was used to communicate the noxious nature of some individuals. Whilst lettuce leaves, which deteriorated the further along you read were used to communicate the aging process. This was printed onto the fold out feature of the book, which is over a meter and a half in length.
Bunch’s thought behind referencing the essay was to enhance the experience of the book by sharing the great designer’s insights with other people in the industry. Whilst exploring the relationship between paper stock and the design which envelopes it. OmegaTheKid!Phoenix and Ivo Sousa came on board to illustrate, while Vanja Solin photographed various scenes for the book. The cotton covered, hardback books come in six colour variations with different coloured foil titles on each and was printed by Cerovski in Croatia.
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.