Inspired Ingenuity / Really Useful Poster Series

Serendipity, the occurrence and development of events by chance in a happy or beneficial way, is a wonderful thing. One email in my inbox asked me to write a short article about inspired ingenuity, and in particular to identify a piece of work that I thought made ’something from nothing’. And the very next email had, what I thought, exactly that.

Dirty Mouse was asked to write a couple of lines to promote a competition run by Havana Club called Inspired Ingenuity.

Mash Creative’s ‘Really Useful’ poster series builds on their precursor ‘State of the Obvious’ collection, and extends the philosophy and thinking behind it. Take the ubiquitous poster, theme it with useful information relevant to a creative studio, and set it in such a way that it becomes both art and tool.

The careful grid structure, colour palette, and glorious typesetting on the 200gsm Giclée print will no doubt have creative brains drooling, and the whole set would look tremendous in any design studio. But I’m pretty sure that beyond actually looking the part, they are damn useful. Take a close look at the detail on each one; useful snippits of information that provide a reference point. Simple yet useful.

The four themed posters include Greenwhich Mean Time, Emoticons, Print Sizes and Metric Conversion information and are available in A0, A1 and A2 sizes exclusively from www.print-process.com

Inspired Ingenuity is challenging artists, musicians and other creative talents to take the everyday and turn it into something special. A winner will be picked each month, and the final winner will win a trip to Cuba. The title of the project - Inspired Ingenuity - is a reference to the spirit of the people of Havana, who pride themselves on their ability to create what they need from what they have. Find out more on their Facebook page.

Neo Neo

Xavier Erni opened a design studio a few months ago in Geneva with his friend Thuy-An Hoang. They named it Neo Neo, and they have some splendid work.

Mike Lemanski

Mike Lemanski has a new site with some very nice work on display.

David Watson // Unicef World Cup Poster

After raising over £4,500 for UNICEF with his initial World Cup poster, David Watson got back in touch with us to tell us about a continuation of the project. “In response to a number of people asking if I would be designing an updated final scores version of the poster. I have produced 16 new ‘Souvenir Scores’ poster designs with full time scores and eventual winners included etc. The last 8 teams have their own unique colour poster and scores highlighted of how they progressed to reach the later stages - making it a great ‘memento’ if you are a fan of the eventual winners or even Quarter finalists and I’ve even designed an England Version!”

“To raise as much money as possible for UNICEF - I want to encourage people to buy en mass so will be offering the posters in 2 ways. First, as a High Res A3 vector based PDF files priced at a bargain £1 per poster pdf or only £5 for all 16 poster pdfs - these will be emailed + can then be printed up by the buyer to A2 / A1 etc. Secondly, as a High Quality Giclée print.” See all the posters here »

Zwölf

This lovely tip has been nestling in the inbox for far too long. Zwölf, a Berlin-based design studio have some lovely work in a neat portfolio. Special mention for some of their posters - very nice.