Rosie Lee Updates

London-based design consultancy Rosie Lee dropped us a line to show us some of their new work. First up, a few images from a fun project they did for Millfields Community School. Mark Fleming tells us, “On one stairwell, we decided to install a giant scale dot-to-dot wall with thousands of dots, we used round erasers on pencils dipped in paint and a numbered stamp to number every single dot.”

Secondly, some lovely work for Nike, and the Air Max ‘95. Again, Mark tells us, “When Sergio Lozano originally designed it, the shoe was modeled on the human anatomy. The midsole represents the spine, side panels are muscle fibers and lace loops are the ribs. Nike’s direction for the campaign was ‘Stark Raving Max’, and so we decided to show the shoe in a padded cell, constrained by its laces. We built a corner of a padded cell and worked with Jason Tozer to shoot the key image. post production was carried out in-house to give a clean look to the photography with the luminous colours popping out of the image.”

Reality Football

In the spring & summer of 2010, Britain & most of the planet will once again be gripped by football hysteria as the World Cup approaches. From the opposite end of the spectrum but with equal passion comes the photography of REALITY FOOTBALL by Alan Powdrill.

Shot over three seasons in eight UK cities, Reality Football is a portrait of the game rarely seen or glamorised by the nation’s media. From the very grass roots where many of today’s stars began their love of football, this project focuses on the pub teams, the Sunday leagues and local parks up and down the land where thousands turn out week in, week out, for the love of the beautiful game.

Characters from all ages, races and ability are captured here contributing to a humanistic photographic study that illustrates the UK’s undoubted
passion for a sport that’s very origins be

Pink Terror Hawking // Mike Barzman