Secondly, some lovely work for Nike, and the Air Max ‘95. Again, Mark tells us, “When Sergio Lozano originally designed it, the shoe was modeled on the human anatomy. The midsole represents the spine, side panels are muscle fibers and lace loops are the ribs. Nike’s direction for the campaign was ‘Stark Raving Max’, and so we decided to show the shoe in a padded cell, constrained by its laces. We built a corner of a padded cell and worked with Jason Tozer to shoot the key image. post production was carried out in-house to give a clean look to the photography with the luminous colours popping out of the image.”

Speirs and Major Associates designed the lighting in such a way that the iconic twin arches reflect in the water at night to form the mathematical symbol for infinity (∞) – hence the name. We’re told the unusual bit about the project is the way the lights respond to the movement of pedestrians, of which there is a video here.
Scotia has put its solar-powered outdoor lighting columns under the scrutiny of some of the world’s leading environmentalists at the Copenhagen Climate Conference, to demonstrate the feasibility of emissions-free lighting even at northern latitudes. The project was conceived to support the Bella Center in its efforts to reduce its carbon footprint in the run up to the UN climate conference, held in Copenhagen December 2009. The goal was to provide Scandinavia’s largest conference centre with an attractive, well-lit outdoor environment – but without contributing any carbon emissions.
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.