Verònica from Hey tells us about the project, “The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly. The all identity is based on one single black colour printed on different colour papers, to facilitate the production and lower costs.”
Ivan describes the mural to us, “You are sitting down having a snack in a bar. Suddenly, a penguin passes by swiftly, looking at his watch (”tic-tac”), carrying a fish in his suitcase. In the background, a family of UFOs at the pedestrian crossing, while a zeppelin raises to admire the scene. Smoking cubes that resign from their positions, fish, fetishist monsters, tango, left feet, more fish, noses that migrate to the countryside, and lots of water for so many fish swimming around!. Without further notice, while holding your beer, you are part of the scenery. You are inside the Icasual Mural!”
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.