For the first time a purely white publication is illustrated solely through filigree embossing in the “Whitebook”. Depending on the perspective, pictures of animals emerge on the Munken Print Cream uncoated paper, which with the vibrant play of light and shade become vivid symbols for the extinction of species. Sad, but beautiful, as well as thought-provoking: the outlines of the extinct Yangtse delphin that are hardly perceptible on paper. The “Whitebook” also shows the last Galapagos turtle or the rare species of the South China tiger in this way. The tiger image for the embossing die was graphed with 13,975 paths, then carved in brass by a milling drill with a radius of 0.03 millimetres and finally punched onto the paper using a pressure of 300 tons. The result: unsettlingly purist and radical printed material, which does without a single drop of colour.
The second brochure, “Fieldinspection”, printed on Munken Print White, also displays content as yet unseen. In it, twelve photographs of American experts are depicted documenting the damages that occurred through natural catastrophes in the USA, such as Hurricane Katrina. Normally these pictures would disappear in the files. For “Fieldinspection”, it was possible to make them open to the public for the first time.
JUNO was recently awarded with the DCC 10 in the category Advertising for its publication on the subject of “Climate Change”.
Secondly, some lovely work for Nike, and the Air Max ‘95. Again, Mark tells us, “When Sergio Lozano originally designed it, the shoe was modeled on the human anatomy. The midsole represents the spine, side panels are muscle fibers and lace loops are the ribs. Nike’s direction for the campaign was ‘Stark Raving Max’, and so we decided to show the shoe in a padded cell, constrained by its laces. We built a corner of a padded cell and worked with Jason Tozer to shoot the key image. post production was carried out in-house to give a clean look to the photography with the luminous colours popping out of the image.”
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.