Sideblog
Orbit / “Clean It Up”
Orbit Gum has launched a new stop-motion animation video called “Orbit: Clean It Up,” featuring over 500 original drawings created by a street artist known as “Goons” that were shot in stop-motion style over two days in Los Angeles. The video tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes. The story is intended to capture the brand essence of Orbit gum – clean – and highlight the importance of making the world a cleaner place.
