fwd_ctrl Update
This is a nice concept project from fwd_ctrl, “Presenting the HCI revolution: a commercial that allows users to define content based on their interests. Where conventional advertisements merely try and form a bond with the viewer on the hope of a later connection in store or online, the HCI allows viewers to interact in a real time environment. Its multi-platform capability works with streaming sites such as 4OD, HBO on Demand as well as the iPhone and Blackberry. The interactive interface helps users not only browse but purchase, customize and share on their social networks.”

