Packaging
GrowYourOwn Packaging
Adam Paterson and Santi Tonsukha from the Royal College of Art Industrial Design Engineering created “GrowYourOwn” packaging for fruit and vegetable seeds for novice gardeners. Using user centric research and the natural properties of 100% recyclable corrugated cardboard, they created new packaging that was simple, clear, sustainable and approachable. The project won ‘In-Book’ award for the D&AD Student Awards 2009. A single piece of 100% recycled corrugated cardboard is the package.
With previous seed packaging, distributing the seeds evenly from the pack was very hard. By using the corrugated structure the seeds are held in thin rows, which are the perfect ‘v’ shape to allow them to be very easily and controllably shaken out. It can be tedious and boring laying out rows of seeds whilst trying to maintain equal spacing. The new measuring tape style, which the DIY savvy customer can easily relate, makes it much quicker and easier. The tape, with its embedded seeds, has 10 cm markers on it, making it easy to simply pull out the desired length, tear it off and lay it in the ground.
