Multimedia
Rosie Lee Updates
London-based design consultancy Rosie Lee dropped us a line to show us some of their new work. First up, a few images from a fun project they did for Millfields Community School. Mark Fleming tells us, “On one stairwell, we decided to install a giant scale dot-to-dot wall with thousands of dots, we used round erasers on pencils dipped in paint and a numbered stamp to number every single dot.”
Secondly, some lovely work for Nike, and the Air Max ‘95. Again, Mark tells us, “When Sergio Lozano originally designed it, the shoe was modeled on the human anatomy. The midsole represents the spine, side panels are muscle fibers and lace loops are the ribs. Nike’s direction for the campaign was ‘Stark Raving Max’, and so we decided to show the shoe in a padded cell, constrained by its laces. We built a corner of a padded cell and worked with Jason Tozer to shoot the key image. post production was carried out in-house to give a clean look to the photography with the luminous colours popping out of the image.”
