Great all-round work from Reluctant Hero, a Newcastle-based fashion, illustration and graphics studio, although I really do hope their website logo is tongue-in-cheek of the whole web 2.0 thing. In fact, the whole site looks like a first-year intern did it; it’s either super-kitsch or super-lame. Work’s ace though!
Their shop, Electrik Sheep, is also ace. They sell all kinds of stuff in there. If you’re in the North East, we recommend you have a mooch.
Images copyright of R.Hero
