Juno // Arctic Paper
Applying finest papers, preserving resources and conveying intelligent content: the Hamburg-based design agency JUNO shows with the current brochures for Arctic Paper how everything can easily be brought together.
For the first time a purely white publication is illustrated solely through filigree embossing in the “Whitebook”. Depending on the perspective, pictures of animals emerge on the Munken Print Cream uncoated paper, which with the vibrant play of light and shade become vivid symbols for the extinction of species. Sad, but beautiful, as well as thought-provoking: the outlines of the extinct Yangtse delphin that are hardly perceptible on paper. The “Whitebook” also shows the last Galapagos turtle or the rare species of the South China tiger in this way. The tiger image for the embossing die was graphed with 13,975 paths, then carved in brass by a milling drill with a radius of 0.03 millimetres and finally punched onto the paper using a pressure of 300 tons. The result: unsettlingly purist and radical printed material, which does without a single drop of colour.
The second brochure, “Fieldinspection”, printed on Munken Print White, also displays content as yet unseen. In it, twelve photographs of American experts are depicted documenting the damages that occurred through natural catastrophes in the USA, such as Hurricane Katrina. Normally these pictures would disappear in the files. For “Fieldinspection”, it was possible to make them open to the public for the first time.
JUNO was recently awarded with the DCC 10 in the category Advertising for its publication on the subject of “Climate Change”.
