Jordan Blood

Jordan Blood sent us a number of visuals to do with a project he recently implemented whilst on his MA in Graphic Branding & Identity at the LCC. Jordan tells us, “The identity was inspired by the internal Brutalist architecture which predates the National Theatre and the Barbican Estate. I modified Paul Renner’s typeface, Futura, by replacing the vowel letterforms with modernist shapes with the intention of drawing connotations to the theatre’s architectural design. The posters were designed to promote the visual language and to create a dialogue between the theatre and its audience. This was achieved by using an excerpt of a famous lyric for the viewer to complete in their mind.”

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