Design
Hey Studio Update
Barcelona-based Hey Studio have updated their site with some new work, including this pictured work, which is a new identity for Oxfam Spain.
Verònica from Hey tells us about the project, “The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly. The all identity is based on one single black colour printed on different colour papers, to facilitate the production and lower costs.”
There is 1 response to this post
