Design, Installation
four23 / The Sharp Project
Our Mancunian friends at four23 dropped us a line about an awesome new project they’ve just completed. They tell us, “We’ve just completed for a visual identity huge new digital media production complex in Manchester, called The Sharp Project. What we have created is no ordinary logo - it’s a piece of generative art that changes with the data flow in and out of the building, one that will never appear the same twice.”
“The thinking behind the dynamic identity came from the realisation that a static logo would never be fitting for a building that will live and breathe 24/7, one that will thrive on collaboration and innovation. Our identity will evolve and develop, reflecting the activity within The Sharp Project.”
