Arjowiggins / Curious Collection
Arjowiggins, the world’s leading manufacturer of creative eco-sustainable papers, today announces the rejuvenation of its innovative, high quality paper range Curious Collection. Building on the company’s world-famous technical know-how and in collaboration with top trend expert Studio Edelkoort, Arjowiggins has developed a new colour palette of 27 metallic and translucent papers.
John Crozier picks up the story for us, “The rejuvenation of the Curious Collection, our most creative range of papers, really sets the trends in colour and texture. In order to ensure that this range was leading the field Arjowiggins hired trend forecaster Li Edelkoort, named by Times magazine as one of the fashion industry’s 25 most influential specialists, to advise them on the colours and textures that were included. Gregoire Alexandre, a French fashion photographer was also enlisted to compose a set of photographs that would tell the story of the Curious Collection. The result was a series of images which tell the show of a girl exploring different paper worlds. The shots all use paper from the Curious Collection as a fundamental part of the set.”
