Petar Pavlov

Petar Pavlov sent us this Doritos concept piece that he recently did. “The shape and the texture of the Doritos chips are used as the base for this packaging concept. The packaging’s triangular structure can keep the chips closed after opening.” That’s a really neat, well executed idea.

Ikon / MsB

Patrick from Ikon recently sent us some very nice images from a packaging project they did for the restaurant ‘Sevva’ in Hong Kong last year. Ikon created the identities and key collateral for the patissiere and dessert / cake shop that belongs to Sevva, called ‘Ms.B’ (in honour of the owner Bonnie Gokson - she’s like the asian version of Martha Stewart, but with alot more style.)

“Drawing inspiration from the romance of old-fashioned European patisseries, Ikon used the silhouette of a classic Venetian mirror and script font to create the decorative logo. With a select palette of pink, chocolate, white and gold, these rich elements are balanced with bold stripes and a deconstructed doily pattern.”

GrowYourOwn Packaging

Adam Paterson and Santi Tonsukha from the Royal College of Art Industrial Design Engineering created “GrowYourOwn” packaging for fruit and vegetable seeds for novice gardeners. Using user centric research and the natural properties of 100% recyclable corrugated cardboard, they created new packaging that was simple, clear, sustainable and approachable. The project won ‘In-Book’ award for the D&AD Student Awards 2009. A single piece of 100% recycled corrugated cardboard is the package.

With previous seed packaging, distributing the seeds evenly from the pack was very hard. By using the corrugated structure the seeds are held in thin rows, which are the perfect ‘v’ shape to allow them to be very easily and controllably shaken out. It can be tedious and boring laying out rows of seeds whilst trying to maintain equal spacing. The new measuring tape style, which the DIY savvy customer can easily relate, makes it much quicker and easier. The tape, with its embedded seeds, has 10 cm markers on it, making it easy to simply pull out the desired length, tear it off and lay it in the ground.