Mark tells us, “In May 2009, Nike relaunched their iconic Nike Sportswear T-Shirt. Rosie Lee were asked to devise a window campaign for all Nike Stores in the UK. Given the oncoming summer, and the nature of a t-shirt, we decided to create giant, playful, sports-inspired landscapes entirely out of t-shirts. We used the bright colours of within the range to make sky, grass, clouds, running tracks, even 3D ducks! Nothing escaped the Sportswear Tee. We worked with Sarah May to help realise the 3D executions, and John Ross to shoot for those spaces instore that couldn’t accommodate the 3D full landscape.”
“The thinking behind the dynamic identity came from the realisation that a static logo would never be fitting for a building that will live and breathe 24/7, one that will thrive on collaboration and innovation. Our identity will evolve and develop, reflecting the activity within The Sharp Project.”
Dirty Mouse is an inspirational design blog, updated several times a day. Dirty Mouse aims to provide designers' mice with enough visual food from the worlds of graphic design, web design, illustration, photography, interior and product design in order to get their creative juices flowing.