As part of a £6.2million advertising campaign, Cadbury’s have just released an advert fronted by a gorilla playing a drum solo to Phil Collins’ classic “In The Air Tonight”. The ad was written and directed by Sony Bravia ‘balls’ creative director Juan Cabral of Fallon London. The advert doesn’t follow the usual protocol of showing a product’s qualities, rather it serves to entertain, and as a result it places the brand firmly in the conscience of the audience.
Read more on the advert here, with qoutes from Lawrence Green, planning director at Fallon.
